Springsteen’s unity plea: Virtue signaling at its worst

February 9, 2021

By Christian Toto

The iconic image of then-Cassius Clay standing over a defeated Sonny Liston in 1964 said many things.

What didn’t it convey?


Super Bowl LV offered a similar sentiment from start to finish. It had little to do with Tom Brady’s Buccaneers dismantling the Kansas City Chiefs.


  • President Joe Biden’s unnecessary appearance (imagine the reaction had a newly re-elected President Donald Trump showed up?)
  • Woke commercials spread across the telecast
  • Ads for “The Late Show” featuring the hateful, far-left “comedian” Stephen Colbert

The message couldn’t be clearer to one half of the nation.

You no longer matter, especially after Time magazine revealed how many institutions colluded to influence the presidential election.

Yet Bruce Springsteen’s Jeep commercial stood out amidst the progressive messaging.

His “unity” plea, spoken in his signature croak, hoped for a new American age. It was inauthentic to the core. Like most Super Bowl ads, the message wasn’t about the product or how it can help Americans. Jeep hoped “The Boss” could enhance its corporate brand.

Social media quickly reminded us why Jeep picked the wrong pitch man.


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