Campus Reform Reports on AIM Investigation Exposing DEI Rebranding at UNC Asheville
April 23, 2026
A psychology professor at the University of North Carolina at Asheville (UNC Asheville) has admitted in an undercover video that faculty members in his department are teaching rebranded Diversity, Equity, and Inclusion (DEI) principles.
The university told Campus Reform that it will not pursue disciplinary action against the professor.
Accuracy in Media (AIM), a conservative watchdog organization, published the video on Monday, April 20. The video shows Mark Harvey, the chair and a professor of psychology at UNC Asheville, claiming that DEI has been rebranded in his department contrary to UNC System rules.
“The radical ideas behind DEI divide us rather than unite us,” AIM President Adam Guillette said in comments to Campus Reform.
“According to a Rutgers study, they pit people against one another and cause us to see racism where it doesn’t exist,” he continued. “Most importantly, these Marxist ideas are entirely at odds with the principles our nation was founded upon.”